Research On The Sustainable Growth Ability Of China’s New Energy Automobile Enterprises Based On Financial Perspective

Under the background of the macro strategy of "carbon peak" and "carbon neutrality",both individuals,enterprises and even countries have begun to make their own contributions to this strategic goal.Nowadays,many families have gradually changed to a low-carbon and environmentally friendly lifestyle.For example,during short distances,more and more people will choose shared bikes to reduce the use of cars.To achieve this goal,companies are also begun to develop strategies to reduce carbon emissions,gradually switching to clean energy.The national level is also constantly promoting domestic industrial transformation and reducing the use of non-renewable energy,and gradually shifting energy consumption to renewable and clean energy.Especially in recent years,we have made great efforts to build photovoltaic power generation and wind power generation projects in many areas with harsh natural conditions.We have always focused on the development concept of "clear waters and green mountains are gold and silver mountains" while maintaining economic growth and never forgetting the original intention of green development.In this context,it is natural to mention the current fuel cars that have a greater impact on carbon emissions.The carbon emission and air pollution brought by traditional fuel vehicles conflict with the national macro policy,and have many adverse effects on the sustainable development.To this end,China began to shift the industry to new energy vehicles many years ago,and formulated a series of supporting policies to encourage the development of new energy vehicles.However,the transformation of core technologies is not easy.Due to the high research and development costs and users’ recognition of new products,new energy vehicles did not get good economic benefits in the early stage of their emergence,and their profit sources mainly rely on government subsidies.However,in March 2019,the Ministry of Finance,the Ministry of Industry and Information Technology,the Ministry of Science and Technology and the National Development and Reform Commission jointly issued the Notice on Further Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles.The release of this policy reduces the new energy passenger vehicles,new energy bus,new energy truck subsidies standards,promote industry evolution,makes those who rely on their own products profitable new energy automobile enterprises to more rapid development,but at the same time also to those who rely too much on government subsidies enterprise brought a devastating blow.The sustainable development of new energy vehicles is the national strategic planning in the new period,and also the general trend of the future development of the automobile industry.Its long-term,stable and sustainable growth has important strategic significance.To this end,this paper focuses on the domestic high-end new energy vehicle brand NIO from a financial perspective through qualitative comparative analysis,quantitative data calculation and other ways to study its sustainable growth ability.First of all,the Higgins sustainable growth theoretical model calculates the sustainable growth rate,the actual growth rate and the absolute value of the difference between the two to comprehensively measure its sustainable growth ability.Finally,combined with the actual development of the company and the life cycle of the enterprise,the paper analyzes the deep reasons for the insufficient sustainable growth ability of the company.Then the following conclusion: in recent years,the report data operating income has increased substantially,At the same time,the number of charging pile is second in China,But there is a lack of innovation and core technology lead to product core competitiveness,extensive use of short-term liabilities lead to high financial risk,offline stores insufficient product recognition and awareness,building cars high costs lead to poor profitability and its sustainable growth rate cannot match the actual growth rate,There is a certain blind money-burning expansion and other conclusions;Finally,in view of the specific problems involved in the improvement from the product,capital,operation,and strategy,For the rapid development of enterprises,how to enhance the sustainable growth capacity,Then to avoid the blind expansion led to the enterprise internal resources can not support the situation to improve the new theoretical basis and research direction.It is hoped to improve the sustainable growth capacity of new energy vehicle enterprises and make a significant contribution to the early realization of the dual-carbon strategy.