Research On The Development Strategy Of CA's New Energy Automobile

Automobiles bring a lot of convenience to our lives.The automobile industry has become an important economic and social growth point.However,traditional fuel vehicles have caused problems such as environmental pollution and energy consumption,which have seriously affected the development and health of human beings and are still growing.Therefore,with the strong support of China's policies,accelerating the development of new energy vehicles is an inevitable choice for the long-term development of China's automobile enterprises.New energy vehicles will be a new growth point for China's auto industry.As a large state-owned joint venture in China,CA company must promote the development of new energy vehicles to the strategic level.With the rapid development of new energy vehicle industry,the internal and external environment and development strategy of CA company must be answered.Through research,this paper proposes that CA's new energy vehicles mainly use intensive growth strategy,and puts forward specific measures from the four aspects of brand,marketing,research and development and human resources.The main innovation of this paper is to propose targeted industrial layout and plan the production of corresponding models to meet different market demands through the analysis of market segments and the combination of CA company's own situation.This is in line with the characteristics of rapid economic development,new technology and constantly changing new environment,and provides a feasible plan for CA to rapidly increase the market share of new energy vehicles,so that CA can develop and grow faster and better in this field,and CA can maintain sustainable competitive advantages.