Research On The Visual Information Representation And Design Path Of Sichuan Brocade Traditional Patterns From The Perspective Of Memetics

The traditional pattern of Sichuan brocade has become an indispensable part of Chinese traditional national culture with its unique structural form and rich cultural connotation.The people of Sichuan transform it into various patterns and show it with their awe of life and their understanding of nature.It is a valuable historical and cultural wealth and has extremely important research value.However,under the influence of multiple factors such as today ’s diversified social and cultural environment,the complexity of visual information dissemination carriers,and the non-standard design reproduction and application,the probability of pattern variation gradually increases,which makes the inheritance and development of traditional patterns of Sichuan brocade obviously at a low ebb.It is urgent to deeply explore the cultural implication of traditional patterns of Sichuan brocade and integrate them into modern aesthetic needs,and use scientific theoretical methods to construct reasonable design methods to promote diversified communication channels.Based on this,this topic introduces the research paradigm of memetics into the study of the visual information representation and design path of the traditional patterns of Sichuan brocade.Based on the modern design methodology,it studies the logic of innovation and evolution.On the basis of maintaining authenticity,it realizes a new breakthrough in the form of visual aesthetics,so that the traditional patterns of Sichuan brocade can be effectively inherited and developed,and the research ideas of traditional pattern creative design can be guided.Firstly,combined with literature analysis and theoretical analysis,the memetics is sorted out from many research fields,and the relationship between the traditional patterns of Sichuan brocade and memes is summarized.Secondly,combined with the cultural stratification theory,the cultural content of the traditional patterns of Sichuan brocade is summarized and discussed in detail,so as to extract the cultural memes of the traditional patterns of Sichuan brocade.Subsequently,the representative patterns in the period of concentrated development were extracted as research samples.Combined with the selective attention filter model and the meme propagation replication life cycle theory,the propagation experiment of the traditional pattern culture memes of Sichuan brocade was carried out.The strong memes with high recognition and continuous strengthening and the weak memes with low recognition and gradual weakening were screened out,and the formation characteristics of strong and weak memes were analyzed from the visual representation level.Through the integration of the cultural memes and related influencing factors of the traditional patterns of Sichuan brocade,the content matrix map of cultural memes is constructed,and the evaluation indexes of strong and weak memes are determined.The fuzzy analytic hierarchy process is used to construct the hierarchical model and make the judgment matrix.The weight values of the strong and weak memes and influencing factors are obtained,and the values are compared and sorted.According to the importance level,the strong and weak meme ratio scheme is constructed,which provides a practical basis for the innovative design of the traditional patterns of Sichuan brocade.Finally,referring to the previous research results,following the design principles of cultural and creative products,the specific application methods of strong and weak memes in the design practice process are proposed,and the innovative design practice of the traditional patterns of Sichuan brocade is completed and verified.This study provides a theoretical supplement and practical test for the existing research results of Sichuan brocade traditional patterns,which is of great significance for exploring various innovative ways of traditional patterns and re-examining traditional patterns.