Toilet renovation is an important livelihood project in the strategy of rural revitalization.The promotion of toilet renovation in rural areas is of great significance for improving rural living environment and improving people’s living standards.It is related to the fundamental well-being of the vast number of people and the smooth progress of the construction of beautiful countryside.The continuous promotion of toilet renovation in rural areas has greatly improved the "dirty and bad" toilets in the past.However,while the toilet renovation has achieved good benefits,it also faces a series of problems,such as the lack of understanding of farmers,the low enthusiasm of farmers to participate in and the imperfect long-term management and protection mechanism system.As the main body of village life,farmers are also the main participants and beneficiaries of the promotion of village toilet reconstruction.Their participation enthusiasm directly affects the continuous promotion of village toilet reconstruction.Based on this,from the perspective of farmers’ main body,this study explores the behavior of farmers’ participation in toilet renovation based on the theory of farmers’ behavior,the theory of collective action and the extended theory of planned behavior,and analyzes the factors affecting the behavior of farmers’ participation in toilet renovation through descriptive statistical analysis and linear regression model.It provides a feasible reference for promoting the toilet renovation in rural areas.The main research conclusions are as follows:(1)Through the survey of the general situation of rural toilet reconstruction in the survey area,it is found that the overall promotion of toilet reconstruction in the survey area needs to be improved,and publicity,education and guidance need to be strengthened to change farmers’ awareness and enhance their enthusiasm to participate in toilet reconstruction.(2)The technology and late management and care of toilet renovation need to be strengthened.The reason why some farmers did not carry out toilet renovation is that they do not trust the technology and late management and care.(3)There are great differences in the behaviors of farmers participating in toilet renovation.Through descriptive statistical analysis of the basic characteristics,perception characteristics and external environmental regulation characteristics of farmers and the behaviors of farmers participating in toilet renovation,it is found that the behaviors of farmers participating in toilet renovation are affected by many factors.Farmers’ basic characteristics,perceptual characteristics and external environmental regulations will have different degrees of influence on their participation behavior.(4)By using the extended theory of planned behavior to build an analysis framework,weighted the scores of farmers’ subjective perception characteristics and external environmental regulation characteristics,and constructed a regression analysis model.The hypothesis that farmers’ behavioral attitudes have a significant positive impact on participation behavior is fully valid.The hypothesis that farmers’ subjective norms have a significant positive effect on participation behavior is fully established.The hypothesis that farmers’ perceived behavioral control has a significant positive effect on participation behavior is fully established.The hypothesis that external environment regulation has a significant positive effect on participation behavior is fully established.The hypothesis that the basic characteristics of farmers have a significant positive effect on their participation in toilet renovation is partially valid.Based on the above conclusions,in order to promote the promotion of toilet reconstruction in rural areas,the following introspective discussions were carried out in this study:As the main body of villages,farmers’ participation enthusiasm will directly affect the promotion of toilet reconstruction in rural areas.Therefore,firstly,farmers’ awareness of subjectivity should be continuously enhanced through publicity and education to encourage them to participate in the promotion of toilet reconstruction spontaneously.In addition,it is also necessary to improve the toilet modification technology and late management and care.Farmers have no worries about the toilet modification and can participate in the toilet renovation at ease.Finally,the government,as the most powerful promoter of toilet renovation,should adhere to limited leadership,not sweeping,should let farmers and other grass-roots personnel participate in the work,and form a collaborative working force. |