Research On The Development Strategy Of Z Environmental Protection Company Under Carbon Peaking And Carbon Neutrality Goals Achiving Background

Since the proposal of the "dual carbon" goal,the country has incorporated the environmental protection industry into its national strategy.Local governments have successively introduced many policies to support the development of the environmental protection industry.During the 13 th Five Year Plan period,the Chinese environmental protection market has grown rapidly,industry investment has significantly increased,and competition has become increasingly fierce.Z Environmental Protection Company is a subsidiary of a state-owned enterprise.In order to comply with national policies and industry development,the company has developed many new businesses in response to the demand for green development,but its revenue has not increased year-on-year.The scale of accounts receivable has increased,asset liquidity has decreased,and operational risks have significantly increased,laying huge hidden dangers for the further development of the enterprise.The article uses literature analysis to summarize the relevant theories of development strategy and the application of tools for enterprise strategy analysis,as well as the research results of enterprise strategy analysis,strategic transformation,and strategic design at home and abroad;Conduct an investigation on Z Environmental Protection Company using on-site investigation methods to study the current business development of the enterprise;Applying the analytical induction method to study industry data and information,combined with strategic analysis theory,this paper analyzes the competitive environment of Z Environmental Protection Company,discusses the strategic positioning suitable for the future development of the enterprise,and formulates the main goals for future development.The article points out that China’s environmental protection industry is an important link in the country’s economic transformation to achieve high-quality development.The market demand will be further released in the future,the industry scale will expand at a rapid speed,and the concentration ratio will also increase.Soil remediation and solid waste treatment are major market segments with huge development potential and long-term sustainable growth potential.The article points out that Z Environmental Protection Company needs to further leverage its outstanding advantages such as strong resource integration capabilities,good bank enterprise and government relationships,as well as lower capital costs,to shape and consolidate its core competitiveness,and adopt a growth-oriented strategy to achieve large-scale expansion and rapid development.In the next 3-5 years,Z Environmental Protection Company can implement the centralization strategy,market penetration strategy and integration strategy to promote water services in rural areas and remote areas;Based on the established brand image and accumulated customer resources,further penetrate into markets such as soil remediation and solid waste treatment;Adopting a horizontal integration strategy,by acquiring other high-quality enterprises,we can quickly obtain advantageous resources from other enterprises and achieve economies of scale and integration effects.From a long-term development perspective,Z Environmental Protection Company can implement a concentric diversification strategy,consolidate the water market,and acquire or acquire to enter the soil remediation and solid waste treatment market,walk out of a differentiated and specialized development path,and build the enterprise into a one-stop environmental protection service provider.