The Research On Development Strategy Of A Environmental Protection Company Under The Background Of Carbon Peaking And Carbon Neutrality

The proposal of "Carbon peaking and Carbon neutrality" goal has brought profound changes to the development of power based energy industry.At the same time,it also brings broad market prospects and new development opportunities to energy conservation and environmental protection industry,ecological environment industry,resource regeneration and other green industries.With the continuous promotion of China’s ecological civilization construction,China’s environmental protection industry also continues to develop and grow,various new environmental protection regulations have emerged endlessly,and the competition among industries is becoming increasingly fierce.Under the background of the new era of "Carbon peaking and Carbon neutrality",how to find the enterprise’s own positioning,explore the potential opportunities and enable the transformation and upgrading of enterprises is an urgent problem for every environmental protection enterprise.A environmental protection company(Hereinafter referred as “A company”)is a company mainly engaged in flue gas denitration treatment.With the wide application and maturity of denitration technology in China,A company is also facing a series of problems such as serious product homogenization,low price competition in the market and sharp decline in profit margin,which seriously restricts the development of A company.In this case,it is urgent for A company to formulate a set of effective strategic plans to enable the company to maintain a sustainable competitive advantage and obtain long-term development.In the research process,taking the "Carbon peaking and Carbon neutrality" goal as the background and based on the classical strategic management theory,this paper makes an in-depth research and analysis on the current problems and development strategy of A company.In terms of writing structure,this paper also follows the classical strategic analysis architecture.Firstly,PEST analysis method and Porter’s five forces model are used to analyze the external macro environment and industry micro environment of A company,so as to identify the opportunities and challenges faced by A company.Then,it makes an in-depth analysis of the internal environment of A company from the two dimensions of resources and capabilities,and summarizes the advantages and disadvantages of A company.After that,a SWOT analysis model is used to integrate and analyze the feasibility strategic plans of A company,and finally matches the development strategies suitable for A company.The research believes that under the background of “Carbon peaking and Carbon neutrality”,A company should adopt the strategies of Dual Capabilities Strategy,O&M Service Strategy,Coordination Strategy,International Development Strategy and Green Development Strategy.Finally,it puts forward some improvement measures and suggestions from the aspects of enterprise organizational structure reform,human resources construction,technology R&D innovation,financial management and corporate culture construction,so as to provide guarantee measures for the successful implementation of the development strategy of A company.