The Application Of Shanxi Hua-Mo’s Folk Visual Symbols In The Design Of Tourism Cultural And Creative Products

Shanxi Floral Steamed Buns is the artistic crystallization created by the working people.It occupies an important position in folk culture and art.As one of the intangible cultural heritage,Floral Steamed Buns art should be widely explored from a new Angle.Shanxi is one of the birthplaces of Chinese civilization,which has experienced a development history of more than one thousand years,and occupies a pivotal position in the traditional culture of Jin Dynasty.Shanxi Floral Steamed Buns art plays an important role in a variety of festivals and life etiquette,is able to reflect the local customs and customs of the folk art,through the development of time and long-term cultural accumulation of the mysterious and unique "folk visual symbol",has a profound folk culture.This paper studies the folk visual symbol of Shanxi Floral Steamed Buns as the center,excavates the cultural meaning behind the folk visual symbol,and interprets and analyzes the origin and development,artistic characteristics and cultural connotation of Shanxi Floral Steamed Buns.And in view of the inheritance crisis in the modern environment of Shanxi Floral Steamed Buns,this paper carries on the graphic and product derivative design,applied to the current diversified tourism cultural design,to provide theoretical premise and practical basis for its innovation and development.The purpose of this paper is to improve the public awareness of Floral Steamed Buns,in order to solve the dilemma of Shanxi Floral Steamed Buns art and modern society integration of some thoughts,Shanxi Floral Steamed Buns this a long history of intangible cultural heritage protection to play a positive role.This paper is divided into six parts.First of all,the concept of Shanxi Floral Steamed Buns is elaborated,through the origin of Shanxi Floral Steamed Buns,development overview,distribution type and cultural connotation of the study,and the background of Shanxi Floral Steamed Buns to make a deep analysis.Secondly,the folk meaning of Shanxi Floral Steamed Buns,shape and characteristics,color performance and color matching and decorative characteristics are studied,and the folk visual symbol of Shanxi Floral Steamed Buns is systematically summarized.Thirdly,through the analysis of the current situation of Shanxi tourism cultural and creative products,as well as the development trend of research and thinking,put forward the value of Shanxi Floral Steamed Buns in the design of tourism cultural and creative products and the future trend.Finally,the paper tries the creative design of Shanxi Floral Steamed Buns tourism cultural products,analyzes the background and market demand of Shanxi Floral Steamed Buns tourism cultural products design,puts forward innovative integration strategy,summarizes the visual symbol of Shanxi Floral Steamed Buns,seeks creative design in shape,color and decoration,and develops creative local characteristics cultural product design.Trying to promote the cultural connotation of Shanxi Floral Steamed Buns art and promote the development of tourism.