Research On The Application Of Guizhou Dongjin Patterns In Tourism Cultural And Creative Product

In October 2017,Xi Jinping pointed out in the report of the 19 th National Congress that "cultural self-confidence is a more basic,deeper and more lasting force in the development of a country and a nation." This further emphasizes the great significance of the vigorous promotion of national culture and modern inheritance to the implementation of the "cultural self-confidence" strategy,and provides a new breakthrough for the innovative development of ethnic folk handicrafts.Dong brocade has great research value in historical context,aesthetic form,skill inheritance,and creation thought,and it carries the unique philosophical thought and cultural connotation of the Dong people.The brocade pattern of the Dong people in Guizhou carries the subjective imagery and objective form of cultural symbols of the Dong people of Guizhou,highlighting the unique ethnic color.The paper takes the Dong brocade handicrafts in the Dongzhai area of Zhaoxing,Guizhou Province as the research object,and in order to give play to the role of the Dong brocade pattern in the spiritual civilization construction and cultural inheritance of ethnic minority culture,the paper deeply explores the charm and essence of the Dong brocade pattern;It explores the integration of many aspects of modern design and provides new ideas for the future development of ethnic minority culture.Through the analysis of the connotation and characteristics of the most representative symbolic elements in the Dong brocade pattern,with the help of artistic design techniques such as deconstruction and reorganization,contrast and reconciliation,organization and repetition,the representative pattern elements are further integrated and innovated;In addition,under the perspective of storytelling,the traditional pattern symbol elements are integrated with other representative visual elements of the Dong ethnic group,and the innovative expression of combining realistic painting art and modern illustration design is adopted,and its value embodiment and application in tourism cultural and creative products are summarized.The application of Dong brocade pattern elements to the design of tourism cultural and creative products can not only broaden the development path of traditional pattern design of ethnic minorities,but also enrich and enhance the ethnic feelings and ethnic cultural added value in tourism cultural and creative products.