Research On The Design Planning Of Jizhou Kiln Cultural And Creative Products Under The Background Of Cultural And Tourism Integration

From the perspective of the integration of culture and tourism,on the basis of in-depth research on the cultural tourism resources of Jizhou kilns,this thesis expounds the development status,design innovation approaches and product communication strategies of the cultural and creative market of Jizhou kilns.First of all,through on-the-spot investigation and review of historical documents related to Jizhou kiln,from the perspective of Jizhou kiln’s development history,product characteristics,development status,market overview,etc.,to analyze the problems of single category,homogeneity and lack of experience of Jizhou kiln cultural and creative products Second,it analyzes the design principles and paths that are contemporary,multi-category and experiential,and proposes design methods to explore design prototypes,refine cultural elements,reconstruct symbolic language,and use various forms of design;then,discuss the construction of cultural and creative brands,local cultural inheritance,and cross-border cooperative promotion of product communication strategies;finally,combined with the practical case of Jizhou kiln cultural and creative product design,analyze the market environment and audience needs,compile a Jizhou kiln cultural and creative product design plan,and demonstrate its design and promotion.feasibility.The design and innovation of Jizhou kiln cultural and creative products under the background of the integration of culture and tourism can not only help the development of the local cultural and creative industry,but also provide new paths and methods for better promoting the cultural spirit of Luling and promoting local cultural identity.It will also bring a new situation to the development and revival of Jizhou kiln.