Research On Cultural And Creative Product Design Based On Artistic Symbol Of Hunan Tujia Brocade

Tujia brocade is called "Xilankapu" by Tujia people,which is a regional traditional brocade handicraft.It is the symbol of Tujia people,and the artistic symbol of Brocade is the indispensable cultural heritage of Tujia people.The unique artistic symbol endows Brocade with artistic aesthetic and cultural value.However,as China attaches great importance to traditional culture and cultural industries,the development and inheritance of Tujia Brocade are not satisfactory,and the existing Tujia Brocade products are difficult to meet the needs of the times.One of the reasons is the cognitive bias in the use of artistic symbols.As the carrier of cultural communication,the artistic symbol of Tujia brocade embodies the artistic aesthetics,technology,history and culture of Tujia brocade.Therefore,integrating the artistic symbols of Tujia Brocade into modern cultural and creative products can meet the needs of the times and boost the development of cultural and creative industries of Brocade,thus promoting the modern development of Tujia Brocade and live transmission.Under the background of intangible cultural heritage protection and cultural and creative development,this paper studies the new mode of cultural and creative development of Tujia brocade artistic symbols,discusses the cultural and creative principles of artistic symbols inheritance,innovation and human nature,formulates the cultural and creative design strategies of innovative symbols,building new business forms and creating multi-dimensional experience,deeply excavates the innovative application of brocade artistic symbols in Tujia brocade cultural and creative products,and constructs the cultural and creative of Tujia brocade artistic symbols in the new era.Firstly,starting with the artistic symbols of Tujia brocade,through the combination of field investigation and literature research,this paper deeply analyzes the characteristics of artistic symbols with diverse shapes,unique colors and rich cultural connotations,so as to provide strong support for the cultural and creative design of brocade.Secondly,it expounds the current situation of Tujia brocade Cultural Heritage Inheritance,analyzes the favorable and unfavorable factors of its cultural industry development,and looks for the innovation of Tujia brocade cultural and creative design.Then it discusses the design and research of cultural and creative products of brocade art symbols,follows the cultural and creative principle of Tujia brocade art symbols,takes Tujia brocade art symbols as the core,and puts forward the brocade cultural and creative design strategy from the three dimensions of symbols,new business forms and multi-dimensional experience,so as to solve the development dilemma of Tujia brocade inheritance,cognitive deviation of art symbols and product homogeneity.Finally,in the process of the application of Tujia brocade artistic symbols to the design of cultural and creative products,this paper discusses the design methods,promotion paths and scientific and technological empowerment to explore the application research of artistic symbols in cultural and creative design,and puts forward the application prospect.The design of cultural and creative products based on the artistic symbols of Tujia brocade is the protection of the static and dynamic state of Tujia brocade.It not only inherits the artistic symbols of Tujia brocade,but also promotes the development and application of its cultural creation,promotes the epoch-making transformation and innovative development of the artistic symbols of Tujia brocade,and makes Tujia brocade an ethnic symbol.