Research And Application Of Visual Symbols Of Intangible Cultural Heritage Chaozhou Embroider

Embroidery is an excellent traditional folk handicraft in China.Chaozhou embroidery is the main school of "Yue embroidery",one of the four famous embroideries in China.It is the product of folk culture and art,and is unique with its distinctive aesthetic style and rich folk culture connotation.Chaozhou embroidery works are highly decorative,with full composition and resplencent gold.Besides,the cushion embroidery method with full relief effect is unique to other kinds of embroidery,which has rich modeling,artistic expression forms and cultural deposits,and has strong artistic appeal.The artistic and aestheticized life of Chaozhou people has created the unique artistic style of Chaozhou embroidery.With the rapid development of the new media era,traditional handicraft and modern life are gradually disconnected,the inheritance and innovation of Chaozhou embroidery is imminent,and Chaozhou embroidery is gradually fading out of the public’s vision,facing the phenomenon of lost skills and no successor.This paper takes Teochew embroidery as the research object,analyzes the development status of Teochew embroidery through field investigation and literature collation,deeply studies and excavates the cultural connotation of Teochew embroidery,analyzes the structure of artistic elements of Teochew embroidery from the perspective of semiotics,deconstructs and reconstructs it,and uses modern thinking and methods to carry out graphic innovative design of visual language symbols of Teochew embroidery.The existing Chaozhou embroidery cultural and creative products on the market are less variety,lack of creativity and serious homogeneity.The development of semiotics provides us with new thinking of design research.Research on the contemporary translation of traditional symbols has also entered a new stage of development,refining the cultural symbols that can arouse the spiritual resonance of consumers,the maximum innovative transformation design of the visual symbols of Chaozhou embroidery,based on the artistic characteristics and cultural heritage of Chaozhou embroidery modern cultural and creative products development and design practice,to achieve the true sense of "living inheritance" of Chaozhou embroidery art.Continue the vitality of Chaozhou embroidery.