Design Of "Liangyilong" Tea Cake Packaging In Jiujiang

Regional traditional culture has a long history and rich cultural connotation,and intangible cultural heritage is also very rich.This topic extracts the elements of dialects,paper-cutting,scenic spots,and inkstone from the many traditional cultural elements of Jiujiang,and combines these elements with the packaging of "Liangyilong" tea cakes.Try to create a "Liangyilong" tea cake packaging rich in traditional cultural elements in order to seek economic,cultural,and artistic values.There are five chapters in this article.The first chapter of the introduction,mainly discusses the subject design source and significance,as well as the current situation and theoretical basis at home and abroad;The second chapter discusses the relationship between traditional cultural elements and tea cake packaging design;The third chapter discusses the specific application of the cultural elements of Jiujiang in the packaging design of Liangyilong tea cake;The fourth chapter discusses the application value of the tea cake packaging design in Puyanglou.The fifth chapter analyzes the shortage and prospect of the thesis writing.There are three points in this innovation.First,summarize the traditional cultural elements of Jiujiang area and enrich the packaging language of modern design.Second,through the application of packaging design practice,find out the traditional jiujiang regional cultural elements and modern packaging match point and application methods to improve the local product fuyanglou tea cake packaging design level.Through this practical study,it is proved that applying Jiujiang regional cultural elements to modern packaging design will not only make China's modern packaging more rich in regional cultural temperament,but also enhance the cultural,aesthetic and commercial value of commodities.What is more important is to allow Jiujiang regional culture to be inherited and developed.