Ancient Town Of Taierzhaung’s Local Specialty Packaging Design

From beginning, packaging accompanied the development of human civilization never goesaway human’s life. From distant primitive society to modern technological society, people payattention to the packing while packing is given a role with the times. Through market researchwe found that there are some obvious design issues of domestic scenic ancient native packaging.For example, packaging forms a single, uniform, lack geographical features and brand awareness.After researching, grasp the mainstream concepts and methods of packaging, I’d like to show mypersonal views. Sustainable design, green design, re-use of design from the perspective of thedesign concept to think about packaging, from the packaging point of view, playing avalue-added feature is also environmentally friendly packaging design. Thus based on theAncient Town of Taierzhuang’s local specialty packing design, we can solve two specific issues,on the one hand namely packaging and brand relationships, so local specialty packagingstandardization and branding; on the other hand is to play as a new media packaging functions insolving the basic package under the premise of function through rational design, to do for theother tourist attractions in Zaozhuang role of propaganda, raise awareness, mutual benefit.