Study About The Application Of Jiujiang Regional Cultural Elements In The Packaging Design Of Xunyanglou Tea Cake

Jiujiang’s regional culture has a long history and rich cultural connotation,and intangible cultural heritage is also very rich.This topic extracted from four elements of Jiujiang dialect,Jiujiang paper cutting,Jiujiang attractions and Jiujiang inkstone from many elements of Jiujiang’s regional culture.Combining these elements closely with the packaging of "Xunyang Lou" tea cake,we tried to create "Xunyang Lou" tea cake packaging with Jiujiang culture.The promotion of economic,cultural and artistic values.The five chapter of this article.The first chapter is the introduction,which mainly discusses the source and significance of the design,as well as the current situation and theoretical basis at home and abroad: the second chapter discusses the relevance between Jiujiang regional culture elements and tea cake packaging design;the third chapter discusses the specific application of Jiujiang regional culture elements in the packaging design of Xunyang building tea cake;the fourth chapter discusses the packaging of Xunyang Lou tea cake.The fifth chapter analyzes the shortcomings and prospects of the thesis writing.This article has three innovations.First,summarize the elements of Jiujiang’s regional culture and enrich the packaging language of modern design.Two,through the practice of packaging design,we can find the conjunction point and application method of traditional Jiujiang regional culture elements and modern packaging,so as to enhance the packaging design level of local products Xunyang Lou tea cake.Three,through this practice research,it is proved that applying the elements of Jiujiang regional culture to modern packaging design can not only make our modern packaging more rich in regional cultural temperament,but also improve the cultural,aesthetic and commercial value of commodities,and more importantly,enable Jiujiang’s regional culture to be passed down and developed.