Research On The Performance Of Tongkun Group’s Digital Transformation

In today’s era,the rapid development and widespread application of digital technologies such as big data,cloud computing,and data twins in various fields have not only changed people’s lifestyles and consumption habits,but also promoted the transformation of enterprise production and operation methods,promoting digital transformation of enterprises.In recent years,domestic and foreign scholars’ research on Digital transformation of enterprises is more about the motivation of Digital transformation and the path of Digital transformation,but there is relatively little research on the performance of enterprises after Digital transformation.This article takes Tongkun Group as the research object,adopts the literature research method and case analysis method,carefully studies and collates the relevant literature of domestic and foreign scholars on the causes of Digital transformation,the transformation path and its impact on enterprise performance,studies the factors driving Digital transformation of Tongkun Group,the path to achieve digitalization,and deeply analyzes the impact of Digital transformation of Tongkun Group on performance and its mechanism,Further draw relevant conclusions and insights.In the theory and concept part,the basic concepts of Digital transformation and enterprise performance are introduced.The motivation,path and performance of Digital transformation are regulated.The theory of process reengineering,industrial transformation and upgrading,technology innovation and relationship theory are selected as the theoretical framework of this article,which provides a theoretical basis for the following case studies.The case introduction section briefly explains the basic situation of Tongkun Group.After fully collecting and sorting out the annual report of Tongkun Group and other materials,this article proposes the changes in the external market,the characteristics of efficient data processing by digital technology and the extensive application of digital technology in enterprises,which have driven the Digital transformation of Tongkun Group.In order to achieve digital transformation of the enterprise,Tongkun Group empowers its IT system with digital technology,achieving digitalization of the enterprise’s business operations;At the same time,Tongkun Group has built a smart factory to achieve visualization of the entire production process,and more importantly,replacing personnel with machines has greatly reduced labor costs;In addition,Tongkun Group has digitized the value chain,shortened the procurement process,and accelerated inventory turnover.In the performance analysis section,the performance of Tongkun Group is mainly evaluated through the analysis of various indicators such as profitability,operational ability,and growth ability;In this article,the mechanism of Digital transformation of Tongkun Group is summarized as: Digital transformation has improved the management efficiency of Tongkun Group,reduced procurement costs and increased operating revenue.Finally,the research finds that:(1)the Digital transformation of enterprises has broadened the product sales channels,increased the exposure of products from offline to online,and thus improved the scale of enterprise revenue;(2)A smart factory empowered by digital technology can improve production automation rates while strengthening inventory management,thereby achieving the goal of cost reduction and efficiency increase;(3)Digital transformation has opened up all business processes,improved the transmission efficiency between all links of the value chain,shortened business processes,and achieved efficient production;Digital transformation realizes data resource sharing and improves information asymmetry.