Research On The Path And Effect Of CNPC’s Digital Transformation

With the emergence of emerging digital technologies,the digital transformation marked by intelligence is developing.In the context of the current booming development of emerging technologies such as big data,the Internet of Things,artificial intelligence,etc.,the oil and gas industry can improve work efficiency,reduce costs,improve reservoir quality and sustainable development capacity,and better serve national energy security through the deep integration of digital technology.Digital transformation and intelligent development have become an important means to improve enterprise efficiency and promote the rapid growth of the digital economy.Enterprises must adapt to this change in order to maintain their advantages in the future competition.The development of informatization and digitalization will bring more opportunities and challenges.Enterprises should be prepared for this change.This is not only a major strategic measure to promote the modernization of the corporate governance system and governance capability,but also a major breakthrough and innovation,vigorously promoting the integration and application of artificial intelligence,Internet,big data and other technologies with oil and gas business.This thesis takes CNPC as the research object and discusses the path and effect of its digital transformation.First of all,summarize the previous research results of enterprise digital transformation,briefly comb the relevant theoretical basis,and summarize the common transformation path of enterprises.Then,taking CNPC as a case,the thesis analyzes the current situation,motivation and path of digital transformation in detail,including customer marketing digitalization,platform digitalization,business digitalization and organization digitalization.Finally,this thesis discusses the non-financial and financial impact of digital transformation on production,human resources and customers.The research shows that CNPC’s digital transformation mainly focuses on four aspects:customer value,platform construction,business operation and organizational transformation,covering the entire value chain,and fully applying digital technology to realize digital transformation.The digital transformation of CNPC has brought positive effects on the non-financial and financial aspects of the production dimension,human dimension and customer dimension,promoting the upgrading of CNPC’s business,effectively expanding sales and increasing efficiency,and creating value for enterprises.Finally,this thesis summarizes the digital transformation of CNPC and draws conclusions and inspiration.