Digital Transformation Strategies Study Of Company A

As a must-option for company development in the digital age,many companies have realized the importance of digital transformation or have started digital transformation,most companies are still at exploratory stage in digital transformation.Some problems such as insufficient understanding of transformation difficulties,insufficient determination of transformation,deviation of transformation implementation methods and paths,etc,are general during the implementation of digital transformation.With the deepening practice of digital transformation,more attention is turned to the perspectives of industrial upgrading,enterprise strategic transformation and organizational change in researches about digital transformation.Based on the case studies that have successfully realized or are implementing digital transformation,the directions include the connotation,impact mechanism,realization path,performance evaluation of digital transformation,but few case studies on how to start digital transformation,or strategies in the early stage of digital transformation.This paper concluded current studies on digital transformation,include its conception,processes and implementation path,process influencing factors,performance appraisal.Based on the practice launched by company A,which started its digital transformation with the construction of Unified Business Operation Platform,combined with digital transformation and organizational change theories,this paper analyzes the background,motivation and implementation strategies in digital transformation from the perspective of strategic support.Summarizes detailed digital transformation implementation strategies,concluded its positive results on enterprise dynamic capability,digital capability and employee empowerment.These practice experiences may help similar situation companies who are trying to implement digital transformation in how to start,how to eliminate the possible internal resistances such as organizational inertia and path dependence to promote transformation smoothly in the early stage of digital transformation.