Research On The Innovative Application Of Bouyei Embroidery Patterns In Modern Cultural And Creative Design In Southwest Guizhou

Embroidery of Bouyei ethnic group in southwest Guizhou is an important part of Bouyei ethnic group culture,and also an important label for spreading Bouyei ethnic group culture.In recent years,with the improvement of people’s spiritual pursuit,cultural and creative products and tourism cultural and creative products are gradually emerging,and cultural and creative industries are gradually developing into a new economic category with great potential in China.Based on this background,this research actively explores the embroidery patterns in the intangible cultural heritage of the Bouyei people in southwest Guizhou,and applies them to the design practice of cultural and creative products,so as to provide new ideas for the inheritance and innovation of the embroidery culture of the Bouyei people in southwest Guizhou.This topic takes the Bouyei embroidery patterns in southwest Guizhou as the main research object,using the design methodology,combining ethnology,sociology,statistics and other disciplines,and the research methods used include field survey,literature research,interview,induction and summary,questionnaire survey,comparative research and analytic hierarchy process.The main conclusions of this paper are as follows:The Bouyei women’s costumes in southwest Guizhou are rich and diverse,which can be divided into Nanpanjiang Bajie and other towns;Pu’an County,Qinglong County;Xingyi City,Xingren City;Wangmo County,Ceheng County and Anlong County;There are five types in Zhenfeng County.Nanpanjiang Bajie and other towns have retained the characteristics of traditional Bouyei costumes.Pu’an Bouyei costumes are full of decoration,Xingyi and Xingren Bouyei costumes are complex and diverse,and Wangmo County,Ceheng County and Anlong County pay attention to the use of embroidery patterns;The Bouyei costumes in Zhenfeng County are characterized by simplicity.The themes of Bouyei embroidery patterns in southwest Guizhou are divided into animal themes,plant themes and other themes.The modeling techniques mainly include realism,freehand brushwork,simplification,deformation,and disintegration and reorganization.The composition forms include separate patterns,suitable patterns,and continuous patterns.The red color is the most important,followed by the green and blue colors.The orange and purple colors play a transitional role as auxiliary colors,while the low saturation dark color is the background color of the embroidery pattern.The cultural connotation includes totem worship,nature worship and multiple aesthetics.Regional differences are mainly reflected in the theme preference,modeling techniques and color selection of embroidery patterns.The free creation of patterns in the geographical environment and economic development level may be the cause of regional differences in embroidery patterns.Embroidery techniques include flat embroidery,winding embroidery,thread weaving embroidery,patchwork embroidery,crepe embroidery,broken thread embroidery,seed beating embroidery and line drawing embroidery.The user groups of cultural and creative products of Bouyei embroidery patterns in southwest Guizhou are tourists and local residents.The types of products are practical products and arts and crafts.The general design process is to extract cultural elements,select product carriers,and think about ways to combine.The existing problems are the lack of cultural aesthetics,the homogeneity of cultural and creative products,and the impact of machines on manual work.Based on the multi-level research on the embroidery patterns of the Bouyei people in southwest Guizhou,the design factors are selected to construct the design factor space of the embroidery patterns of the Bouyei people in southwest Guizhou,which is composed of theme factors,composition factors,color factors and semantic factors.The weight of design factors is analyzed by using the analytic hierarchy process.From the data,it is known that the most representative theme factor is the theme of flower patterns,the most representative component factor is continuous patterns,the most representative color factor is the red system,and the most representative semantic connotation is beautiful and noble.