Research On The Application Of Guizhou Dongjin In Stationery Design From The Perspective Of Cultural Imager

Dong brocade is a concentrated body and symbol of the history and culture of the Dong ethnic group,and an important component of the Dong culture.It has high cultural,artistic,economic,research,and collection values.Dong brocade reflects the special emotional psychology,aesthetic philosophy,spiritual interests,and other contents of the Dong people,and has a certain degree of symbolic expression and metaphor for life.With the upsurge of cultural and creative design,there are different levels of cultural and creative products with the theme of Dong brocade on the market.Cultural symbols are more rudely "transplanted",and design lacks ethnic regionalism and cultural identity.Taking Dong brocade in southeastern Guizhou Province as an object,this article constructs a three-level model of cultural image design from the perspective of cultural image,using methods such as literature research,field research,emotional design,and shape grammar.It links the cultural image of Dong brocade in Guizhou with consumers’ aesthetic orientation and emotional psychology,and combines market research,consumer analysis,and demand positioning,We have designed two series of stationery creative products,"A Bright Future" and "Best Wishes For You".Integrating cultural imagery into the creative product design practice of Dong brocade can not only enhance the cultural nature of the product,the accuracy of element application,and design efficiency,but also deepen the emotional connection between consumers and culture,thereby enhancing product competitiveness,activating and reshaping the contemporary artistic value of Dong brocade,and promoting the revitalization and sustainable development of Dong brocade culture.