Research On The Development Strategy For Ji Lin Branch Of China National Petroleum Marketing Co.,Ltd.

In September 2020,the United Nations General Assembly proclaimed China’s "double carbon" development goals,and the country’s energy industry was undergoing a sweeping transformation.To further emphasize this,China solemnly declared to all nations around the world that they would strive to reach 2030 by that same date.The world was solemnly informed of China’s ambition of achieving "double carbon" development,which entails a peak in CO2 emissions by 2030 and carbon neutrality by 2060-a goal that has become a reality.a national priority,driven by policy,rapid technological innovation in the new energy sector and the rapid advancement of the national oil and gas system reform,many factors have contributed to the transformation of China’s natural gas sales industry,which is facing huge challenges and development opportunities.The traditional natural gas distribution companies,confronted with the looming doubts of the future,must urgently transform their single gas supply model to achieve a low-carbon transformation,reach the objective of zero carbon emissions,and guarantee the lasting growth of traditional energy companies.This paper examines the future development strategy of the Jilin branch of China National Petroleum Corporation(CNPC)through research,with the results being highly pertinent to the development of the relevant enterprises and the gas sales industry.To begin,SWOT theory is employed to amalgamate the influencing elements,internal strengths and deficiencies,and potential prospects and obstacles of Jilin Branch,and the PEST analysis is utilized to conduct a comprehensive examination of the external and internal growth environment of China National Petroleum Corporation Jilin Branch.Then a correct development strategy is formulated,as well as the future development goals of Jilin Branch.Next,the strategy implementation content is specified from four aspects: market development,marketing management,team building and corporate diversification.Finally,the safeguards for strategy implementation are elaborated from the perspectives of company institution building,production safety management,comprehensive and refined management and corporate culture.It is expected that the above study will help to formulate the future development strategy of China National Petroleum Corporation Jilin Branch.