Rebuilding The National Confidence-on The Application Of "National Tide" In The Packaging Design Of Local Cosmetics

The return of self-confidence in national culture has led to the gradual awakening of Chinese aesthetics.On this basis,"national tide style" has entered the public’s field of vision through the combination of traditional Chinese culture and modern fashion trends,which is also the improvement of comprehensive national strength and consumption structure.It is an economic model under the needs of cultural inheritance.The "national trend" is applied to the packaging design of the increasingly powerful local cosmetics brands to meet the needs of young people’s desire for fashion,the embodiment of individuality and the need for local cultural identity.This article is based on "national tide style",through the expression of color,pattern and text in traditional culture and the application of "national tide style" in local cosmetics packaging design under new media.At the same time,in the context of national rejuvenation,there are also suggestions and prospects for the future development of "national tide".