Research On Packaging Design Transformation Of Traditional Cosmetics Entering High-end Market

Thispaper aims to put forward some practical strategies for traditional cosmetics brand packaging design in the current trend of saturation.The first chapter of this paper makes some definition of traditional cosmetics,explains the different from the former starting point,expounds the innovation of this paper,the second chapter summarizes the current situation and development trend of traditional international cosmetics and high-end cosmetics,the third chapter from the sample selection,consumer analysis,consumer analysis,the traditional cosmetics packaging design cognition packaging in the cosmetics,and through the example points out the existing problems of traditional cosmetic packaging design,specific analysis of the packaging design in the fourth chapter,made some ideas on the traditional cosmetics packaging design,to illustrate the traditional cosmetics packaging design in today’s trend of how to maintain the traditional.