Research On Platform Governance Based On Three-party Evolutionary Game

The rapid development of mobile Internet and the huge market of medical cosmetology industry have spawned many medical cosmetology platform enterprises.To a certain extent,medical cosmetology platform,as one of the platform enterprises,reduces information asymmetry and improves industry transparency.However,some industrial confusion,such as unqualified employees,false publicity by medical cosmetology organization,frequent medical accidents,uneven quality of drug and devices,not only threatens public health,but also restrains the development of the industry.Therefore,it has become a practical problem in society that how to adjust the development strategy,move toward a more healthy and sustainable development paradigm and create a faith business environment together in order to meet the needs of people.Based on the platform economic,platform governance and evolutionary game theory,concerning medical cosmetology platform’s situation,the paper digs deeper into the game behavior and evolution path of the multi-agent thorough theoretical analysis and simulation of empirical research.What’s more,the paper puts forward the countermeasures and Suggestions to solve the problem according to the results.Firstly,the paper builds two-agent game model,analyzes the effect mechanism of the strategy selection,solves and analyzes equilibrium.The paper obtains the replicated dynamic equation,then analyzes the stable strategy conditions by establishing the three-player payoff matrix.The ideal equilibrium points of the model are visualized with MATLAB.Moreover,the paper reveals the evolution mechanism of the three agents by parameter sensitivity analysis.Finally,according to the analysis conclusions,the paper puts forward suggestions about multi-agent,including social level,to improve the service.