Evolutionary Game And Simulation Analysis Of Platform Enterprises’ User Classification

"To build a social governance pattern of co-construction,sharing and co-governance" says the report of the 19th National Congress of the Communist Party of China,"and to improve socialization,legalization,intelligence and specialization level of social governance".The new era puts forward new requirements for social enterprises participating in social governance.Having a large number of users and performing a strong influence,platform enterprises,especially Internet ones,have a certain quasi-public service nature.Governing platform enterprises requires not only government supervision but also a certain degree of governance from platforms themselves.Under the background of the rapid development of the Internet industries,platforms have already entered every corner of our daily lives,and they have been playing a more and more important role in it,study,careers,and developments.The rising of platform mode,to some extent,provides a new direction for the development of various enterprises in China.Different user classification methods impair the development and governance of platform enterprises by means of adjusting its user scale and net income.Thus,a deep study on the model of user classification in platform enterprises and a perfect strategic system are sorely needed.Firstly,this paper summarizes the research status and development trend of user classification patterns at home and abroad.With that,this paper connects the development of platform enterprises with their user classification modes,and combined with multilateral market theory and system dynamics,this paper expounds the connotation and elements of platform enterprise development and governance.Based on the review of existing research and the open data from platform enterprises,this paper structured a model of developing and governing platform enterprises like"Subject-Framework-Strategy",pointed out the governance factors that should be focused on.The research has found that in the process of the game,each subject constantly seeks the balance of interests,and finally realizes the complementary advantages when the income of the label user classification mode is enough and finally form a virtuous circle.The quantitative research method of evolutionary game and simulation is adopted to explore the influence factors and evolutionary path of the game.Finally,with the results came from above game,this paper puts forward a strategic system of plural subject on user classification practically,and relevant suggestions on the development and governance of platform enterprises.Based on the perspective of plural subject,this paper expands the theories of platform enterprises development and gives suggestions on governance.As a result,this paper can partly promotes the development of platform enterprises,makes a realization of platform enterprise governance value,improves the Internet economic and thus brings improvements to socialization,legalization,intelligence and specialization level of social governance in China.