Research On Service Contact Of Revolution Museum In Capital Of Hubei,Henan,Anhui And Soviet Regions Based On Tourist Behavior

It has been more than ten years since China entered the information age in an all-round way.In the face of an increasingly complex semantic environment,the objects of "design"are no longer limited to traditional physical products,buildings,clothing,etc.The rapid development of the tertiary industry in modern society has broken through the"consumption".Service" model,designers focus more on "relationship","service" and"experience" to meet the increasing demand for "service model innovationr".With the rise of cultural self-confidence,the country has paid more and more attention to the revitalization and development of old revolutionary base areas.Red tourism has become an important aspect of my conuntry's tourism industry,and the red cultural museum has also become an indispensable service carrier.At present,the service awareness of traditional museums and the level of related supporting facilities are mixed,and tourists are not satisfied with their visiting behaviors.Based on this background,this paper takes service design and its related theories as the main theoretical guidance,takes the Revolutionary Museum in the capital of Hubei,Henan,Anhui and Soviet areas as the research subject,from the perspective of tourists' visiting behavior,and combs the relationship between stakeholders in service design.Design principles,find out the service gaps of the key contact points presented by the museum in the service contact,and put forward optimization strategies after summarizing them,so as to achieve the purpose of providing a better experience environment for tourists.Its main research contents are:(1)Research on museum visitor behavior and key service contact.Conduct on-the-spot research on the mseum,conduct observation and interviews from the aspects of site appearance,collection distribution,service department division and management department information to obtain its basic service information;Starting from learning,observe the three typical types represented by nearby residents,scattered tourists,and primary and secondary school students,draw and analyze the user journey map of tourists,and obtain a large number of existing "pain points" to be verified.Based on the above,draw the service blueprint of the museum,and clarify the front and back support of the museum and the key service contact points in the existing main tourist behavior process.(2)Feasibility study on museum service contact quality and improvement path.The large number of existing "pain points" obtained are not real needs.A questionnaire survey is conducted on tourists based on the early observation behavior.The purpose is to evaluate the service contact quality of the museum,take the average value of satisfaction,and get problems lower than this value,that is,torists.The low satisfaction service contact points encountered by the group in each link of the tour process.For the contact points in the service process whose authenticity has been preliminarily verified,use the basic perspective of service design as stakeholders to analyze the optimization possibility of the contact points.The system diagram obtains "optimizable" touch points that "really exist and have relevant supporters",which facilitates the targeted design of such key touch points in the later stage.(3)Optimization plan and design of museum service contacts.Summarize and close several key contact points,and summarize them into optimization paths in four directions:space planning and setting,hardware and software facilities,cultural strategy output,and service information transmission.The output optimization plan is presented in two parts:one is the space optimization at the physical space level and the optimization of hardware facilities.he second is the online program design at the information transmission level.The optimization process combines the development technology of the times with the service design tools and methods,and finally verifies the rationality and feasibility of the service strategy and design by comparing with the original service blueprint.This paper aims to optimize the visitor experience by studying the intersection between the key service touch points of the museum and user behavior,from observing the visiting behavior of tourists,decomposing the visiting process with service process level analysis,and verifying the perceived behavior in the process with the service evaluation system.The authenticity of the "pain point",using the service theater,stakeholders and service system of service design to carry out practical verification of the pain point,and finally establish a convergence model to output the contact points that can be optimized.Optimization,to improve the visiting experience of tourists,so as to better realize its function as the red cultural carrier of Dabie Mountain.