Research On Museum Public Cultural Service

Culture is the spiritual lifeline for a nation to grow stronger and faster.It is an important basis for national quality and cohesion,and an important factor in the competition of overall national strength.Cultural development and economic development are both important forces for a strong nation and a strong country.Therefore,enriching the spiritual and cultural life of the public and improving the spiritual and cultural quality of the whole people are urgent expectations for the promotion and development of individuals and even the country.Cultural development needs the establishment and improvement of the public cultural service system.The construction of the public cultural service system is of great strategic significance in improving the national quality,promoting the excellent national culture,promoting cultural exchanges at home and abroad,and displaying the image of a big country.It is an important task for the construction and development of contemporary Chinese culture.Museums are the main places for the public to experience the accumulation of history and culture.Museums are also the embodiment of public cultural rights and interests.As a representative public institution providing public cultural services,museums play an important and irreplaceable role in the construction of public cultural service system.As the government attaches more importance to the construction of public cultural service system,public's demand of public cultural service also rises,and presents a trend of diversification.In order to adapt to this trend,the standards and contents of public cultural service need to be adjusted accordingly,which also has more stringent requirements on the public cultural service of museums.Through reading and sorting the domestic and foreign documents related to museum public cultural service,this paper defines the concepts of museum,public cultural service and public cultural service of museum,and builds the theoretical foundation of this paper with the theory of public products and new public service.With the Memorial Hall of the Victims in Nanjing Massacre by Japanese Invaders(hereinafter referred to as "Memorial Hall for Victims")as the research object,through the method of document study,case study and other research methods,this paper discusses the practice characteristics of public cultural services of Memorial Hall for Victims from these four aspects:display and exhibition,social education,international exchange and publicity,and integration of social resources.Although its public cultural services have achieved some success,there are still some shortcomings,such as low level of equal services,insufficient development of cultural and creative products,and lagging digital and intelligent construction.The main reasons for these problems are:the service consciousness lagging behind the public demand,the shortage of professional talents,the imperfect service standardization and the restriction of system and mechanism.On the basis of theoretical analysis and practical research,the author actively explores the path to improve the public cultural service level of Memorial Hall for Victims,and tries to put forward the ways to optimize its public cultural service:to change the concept and enhance the awareness of public cultural service;strengthen and improve the museum's own infrastructure construction,intelligence construction,standardization construction and talent team construction;strengthen the supply of public cultural products and services by focusing on public's demand,carrying out colourful social education activities,vigorously developing cultural industry,and improving the ability of cultural communication;strengthen exchanges and cooperation,construction of volunteer team and gain support from the public;promote mechanism innovation;establish the evaluation system for public cultural service of museums.