Self-Presentation Of Campus Learning Bloggers In Video Blogging

In the updating and iteration of media technology,the mass lifestyle is constantly rewritten,video blogging has become a new form of recording in recent years.Recording methods range from handwriting to video,from exclusive life to sharing.Individuals share their lives and record daily life through video blog while expressing themselves.Bilibili(Bilibili,commonly referred to simply as Station B)is gaining ground in niche markets,especially on video-blogging platforms.The campus learning video blog of Bilibili shows its edge with its unique sharing and learning.In the theory of parody,Owen Goffman puts forward that individuals choose different stages to present themselves.The campus learning video blog of Bilibili is a brand new stage in which creators carry out a variety of self-presentation behaviors.The video recording of the real learning state from the first-person perspective allows bloggers to present themselves,changes and influences the way people socialize and present themselves,and gives bloggers the right to actively construct their self-image.The increasing number of learning video blogs with the theme of "learning" and "campus encouragement" provide the possibility for the bloggers to reshape their self-image and show themselves,and also provide a window for the public to understand the real learning status of current college students.From the perspective of college student bloggers,this study takes Bilibili,a domestic video community platform,as the field to conduct network ethnography research.Based on Goffman's parody theory and Merowitz's media scenario theory,15 campus learning vlobloggers are interactive and observed,supplemented by in-depth interviews with 8 creators.This paper attempts to analyze and understand the way this group presents themselves through video blogs,and the dimensions of self-image shaping and remodeling,so as to provide critical perspectives for reflection and suggestions.This study firstly sorts out relevant researches,and expounds the reasons,development process and current situation of vlogs and campus learning bloggers from the historical evolution of vlogs and campus learning bloggers,and describes and selects the existing campus learning bloggers of Bilibili.Secondly,based on the representation of self-presentation in the video blog,such as the change of self-cognition image,body rejection discipline,interaction and remodeling between groups and the independent control of space.Then it makes a detailed analysis of the selfpresentation of campus learning bloggers.Campus learning bloggers build their personal front desk and stage Settings through idealized daily performances.In selective performances,there are "middle zones" with blurred boundaries and active presentation of private space.At the same time,there is a hidden background of self-presentation--the presence of prop scripts,planning packages,off-stage editing and,inevitably,commercial collaboration in vlogs.Under the self-presentation mechanism of ideal image,the disadvantages of excessive self-presentation are also exposed.Some campus learning vloggers present the problems of alienation of self-cognitive image,consumption of image and pseudo-refinement and pseudoritualization under identity reconstruction.Finally put forward campus them bloggers need to be done on the premise of rational self-presentation of impression management,and by ensuring that content authenticity and commercial value to the sustainable,content and "happy meal" feeling of sustainable campus them bloggers,do not forget to publish video blog,the creation of a virtuous cycle.