Research On Self-Presentation In Daily Video Blog Of Bilibili Station

Erving Goffman believes that the essence of social life is performance.People choose different stages to present themselves.Media technology upgrading constantly rewriting the public way of life,in recent years,the video blog gradually become a popular new record form,from written records record to record video record,from the exclusive life to share life,video blog as a new record form boarded the stage of age of the user through the video record daily,share life,to express themselves.In the market segment of the battle,around video blog,users can record daily,share life,express themselves.Bilibili(Bilibili in Chinese,usually referred to as B station)established a leading position in the video blog market in the market segment of the battle,Bilibili,its daily life video blog with its unique inclusive,remedial,close to the edge of the video blog market.In this new stage,Goffman's self-presentation theory believes that the essence of social life is performance,and people choose different stages for self-presentation.The daily life video blog of station B is a new stage for people,in which performers begin to present themselves in different forms.In terms of the presentation area,ego Goffman believes that the essence of social life is performance,and people choose different stages to present themselves.Presentation behavior is not isolated,it oftenrequires both foreground and background preparation.The front desk,as a performance area,is often directly exposed to the audience.Mobile scenes and personalized symbols add color to the daily life video blog of Bilibili.At the same time,the diversity of performers' identities and the vulnerability of image building also play an important role in backstage preparation.In the Internet environment,the sharp distinction between the foreground and the background occurred in the pull and blend,the front-end and back-end boundaries gradually disappear.From the perspective of presentation behavior,the self-presentation types in the daily life video blog of Bilibili include dynamic sharing,emotional expression and ability display.Performers use idealized performance,mystified performance and remedial performance to achieve the best impression management.Combined with the interview contents of interviewees,the need to use life records and the need to meet self-actualization inherently helped performers to actively present themselves.At the same time,the encouragement of the audience and the nested communication of circles constitute the external force to promote the completion of the performance.At the level of social effects,the perception of self-presentation should be split into two.On the one hand,moderate self-presentation can promote individual group identity,and can break the myth of star and net red.On the other hand,excessive self-presentation will cause individualalienation,and the consequences of the emergence of self-landscape phenomenon and fragmented existence deserve our deep consideration.