Research On The Communication Effect Of Current Political News Under The Background Of Media Integration ——Taking Guancha Syndicate As An Example

Web2.0,the only way which must be passed is novel coronavirus pneumonia.The traditional news of the current political situation is facing the challenge of transformation.In the current world situation and domestic situation,the news of current politics has been playing an important role in many news reports.Among the current political news,there are those who stick to the tradition and those who deviate from the classics.Only the media that have influence and can broadcast current political news in the right way can guide public opinion,create a network atmosphere and help the great rejuvenation of the Chinese nation in this era.In order to explore the communication effect of current political news,this paper takes the emerging current political media on the Internet-observer.com as the main research model,and discusses how to achieve greater influence effect of current political news under the background of media integration by studying its development status,historical evolution and development problems.Guided by the Marxist view of journalism,this paper comprehensively uses the analysis theories of "use and satisfaction","media dependence" and "communication effect",and uses the methods of text analysis and questionnaire survey to make an all-round analysis of the emerging Internet current political media.After combing and introducing the research background,the development context,historical evolution and development status of the Guancha Syndicate,the existing literature at home and abroad and the design of this study,the paper focuses on the analysis from the perspectives of the communicator and the audience.From the perspective of communicators,the success of Guancha Syndicate is attributed to its clear positioning and communication characteristics.The clear positioning of observer.com is reflected in the following three aspects: the audience is mainly young people,the theme is "an integrated platform for daily information and cutting-edge ideas",and the style is atmospheric,fashionable and simple.The main characteristics of observer in news production and communication are: being good at using news headlines,IP effect,in-depth content and fit the environment.In order to understand the communication effect of observer.com from the perspective of the audience,this paper investigates the audience's basic information,contact behavior,cognition,psychological attitude and behavior.The survey found that " Guancha Syndicate " has the following advantages in current political news communication: diversified factors help the communication effect,play a positive role in the concept of the audience,and deep video content forms user stickiness.However,the survey also found that observer.com also has some deficiencies in the dissemination of current political news,including the suspicion that the use of patriotism leads to good marketing,the dissatisfaction of the audience caused by excessive advertising,the criticism of the audience caused by the lack of rigorous information,and the dilemma of news payment can not be broken.The factors that affect the communication effect of observer are: the statistical difference of the audience,the media role of the audience and the news access channel of the audience;The credibility of the communication subject and the host effect of the communication subject;Category and style of communication content.Based on the above analysis,this paper puts forward the following suggestions on how to improve the communication effect of current political news: return to the news standard and enrich the content and form;Maintain the credibility of the subject and verify the content of the report;Improve the in-depth reports and expand sticky users;Pay attention to news IP and deal with the future market.