The Research On The Communication Effect Of China's Scientific Popularization Wechat Public Number

According to the view of "the medium is the message" raised by the communication scholar Mcluhan,what is truly valuable is not the content of the medium of communication,but the nature of media as communication tools,the mode of information presentation and the social changes brought about.We Chat happens to have the nature of media.It not only changed people's social way,reading habits and even the details of life,but also brings a "revolution" for the traditional media.Official Accounts dependent on We Chat not only changed the way we disseminate further information and receive information,but also lead to further impact in deep structure of the text,including the popular science field.The science popularization websites,the science research institutions,the science museums and companies and individual who are enthusiastic about the work of scientific popularization,they are established the WeChat public number.But actually,a lot of WeChat public numbers about scientific popularization are difficult to achieve the desired effect by the influenced of many factors.So,with the focus on the influence factors,this paper tries to study of the communication effect of WeChat public numbers about scientific popularization through the questionnaire survey and so on,and then put forwarded several strategies to improve the communication effect.Whole paper is divided into five chapters,of which the first chapter is the introduction that introduces the research background,method,purpose and meaning and related literature review.The second chapter to parse related concepts,classify the WeChat public numbers about scientific popularization simply,chose several typical representative of different and analyze their page setup,background of founder and content structure,and so on,and then summarize several advantages of using WeChat to popular science.The third chapter mainly analyzes the communication effect on the audience's cognition,attitude and act.On the basis of the third chapter,the fourth chapter concludes several factors what influence the communication effect of scientific popularization WeChat public number,such as communication content,communication subject,and so on.After the previous analysis,the fifth chapter offer some targeted advices to improve the communication effect,for example,innovating the communication content,and cultivating comprehensive talents.