Research On The Evolution Of The Construction Mode Of Network Catchwords And The Reflection Of Social Mentality

This study takes Network catchwords and their social mentality reflections as the research object.This paper firstly combed the network catchwords and the corresponding relation of social mentality,identified more accurate variable corresponding relationship between the two,then USES memes theory,schema theory,and the theory of discourse analysis theory framework,discourse analysis,case study method,interviews and other research methods,the construction of various types of network catchwords in the Internet way on to the stage division,This paper makes clear the direction of discourse construction in each stage,inspects the rule of the evolution of construction mode between stages,and analyzes the clue and logic of the evolution of network catchwords.Before drawing the corresponding conclusion of social mentality image,18 interviewees were interviewed according to the mentality of media use to ensure the authenticity and validity of the conclusion.