The Study Of Communication Mode And Effect For Network Catchwords

By the end of 2011,the number of Chinese Internet users has reached 500 million.In this increasingly large virtual society,Internet users with their wisdom and talent to create a special language culture--the Internet vulgar.Since 2008,the network popular language gradually appeared at state of development by more and more people pay attention to.Its presence,not only affects the language and culture,and also gradually care and intervention to the reality of the social various levels.Language is an important way of human communication,and popular network as a symbol of the rheological characterization,in speech communication is very active part.It can in time to reflect the attitude of Internet users,looking forward to,to reflect public opinion.As the network has network transmission and popular popular dual characteristics of spread,the author thinks that,in its transmission mode and the communication effect there are some special place,worth studying and discussing.Along with the development of network popular language,many researchers from different angles,and different subject to network after popular and research.Based on network popular saying its realistic meaning,in other researchers to popular network on the basis of study,this paper will be placed in the view of the popular network communication,through the definition and clarifying the concept of popular network,the network in the selection of popular research samples contents and characteristics of the deep discussion and analysis.On this basis,the analysis and clearing the propagation process of popular network,constructing the network vulgar transmission mode,and then to network communication effect of popular are discussed and analyzed,in order to the popular network communication to think about revelation,for better news public opinion guide for reference.