| This study takes the network contradiction hot Words as the research object,takes the network contradiction hot words and the audience social identity construction as the main research question to carry on the related discussion.First of all,on the new concept of network contradiction hot words in the 2018,the academic circles have not formed a professional explanation and related discussion.Based on the similar concepts of network language and network hot words,this study tries to make a conceptual explanation and definition of the network contradiction hot words,so that they are distinguished from network language,network hot words and so on.This study holds that the word "contradiction"is highlighted by the network contradiction hot words,which is manifested in two aspects:first,the network contradiction hot words is characterized by the entanglement contrast in the word making technique,and the second is the social reality or social mentality which is entangled and contradictory behind the network contradiction hot words.Based on this,this study defines the network contradiction hot words as follows:The word-making technique characterized by entanglement contrast,which combines two or more words with opposing relations,reflects the social mentality or real life state in which a particular group is entangled in a certain period of time.Secondly,this study collects the original texts of the network contradictory hot words as the sample data.The research finds that the network contradictory hot words have a certain group orientation in the early stage of communication,and interact with the audience after entering the communication channel.Two aspects,one is the interaction between the text and the audience,and the other is the interpretation and recognition of the text by the audience.In the process of interaction between text and audience,the audience compares themselves with the group characteristics described by the network contradictory hot words to form an identification of the network contradictory hot words;and in the process of the audience interpreting and agreeing with the text,it achieves the cognition of the community constructed by the network contradiction hot words.Thirdly,this study makes a comparative analysis of the relevant public opinion guidance of the network contradiction hot words in the mainstream media,and finds the more obvious community division in the course of the research.The community constructed by the network contradiction hot words is "my group",and the different or opposing communities are exclusively set up as "other groups",and "other group" has an influence on "my group".This effect is mainly manifested in the effect that the influence from the outside group will sift out some less determined members of the community and further identify the members of the community,and the other is that members of the Community further affirm the meaning and value of their communities,which in turn creates active emotions for the community and is optimistic about thefuture development of the community.Finally,in the process of studying the effect of network contradiction hot words,founding that the existence of Community Code of conduct.This code is mainly manifested in two aspects:first,to group members,as far as possible to master more updated network contradictions hot words and form their own unique language style,and then occupy a certain position and resources in the community;Second,when statements that are detrimental to the community as a whole emerge,group members can form cohesion and work together against pressure from their communities.To sum up,we can get the following conclusions:as a social phenomenon,thenetwork contradiction hot words constructs the social identity of the audience in the process of the audience participating in the formation and dissemination of the network contradiction hot words,which is mainly divided into three stages:the formation of Community cognition,the emergence of community emotion,the formation of community behavior criterion,From cognition to the last rise of emotion as the driving force,this is the process of deepening social identity. |
