On The Innovation Communication Research Of Network Hot Words (Sentence)

With the deepening of Internet era, network hot words (sentence) have become new communication phenomena. As a grass roots culture, with the generate and development of Network hot words (sentences) it brought a great impact on society. The traditional culture of China and mass media cause great concern on it. As a product of Internet era, network hot words (sentences)is the product of social development and timely reflect of social transformation. By studying this phenomenon of Network hot words (sentences), it will have important meaning in sociology and communication studies.In this paper, diffusion of innovations as a theoretical paradigm to analyze the spread of Network hot words (sentences). Through exploring the definition and performance of hot words (sentences), we can discover the development situation of network hot words (sentences). Secondly, this paper research the network hot words (sentences) prom the content and the existence of environment. The performance of content analysis the form、 classification and concrete form of network hot words (sentences). The existence of environment analysis the social, economic, cultural background and the spread Power of network hot words (scntences).Thirdly, from the point of view of innovative communication mechanism, research the environment of communication, the route of communication, the main body of communication and the characteristic of communication. Finally, the paper rational analysis the influence of the spread of network hot words (sentences). Approving the valuable of it,and pay attention to the bad. So, the author take the view that in order to ensure network hot words (sentences) have a healthy development, it need Government guidance, legal binding, elite emphasis and self-discipline.The innovation of this paper is that diffusion of innovations applied to the research of network hot words (sentences).And explore the dissemination mechanisms of network hot words (sentences)...