Research On User Demand Trend And Response Of Knowledge-based Short Video

In the era of Knowledge Inclusive 1.0,the elite color of knowledge has faded away,and it entered the short video platform in a multi-modal form of visualization,timeliness and interest,reaching and benefiting every ordinary person.In recent years,the amount of information on the Internet has skyrocketed exponentially.The richer and deeper demand for knowledge,such as scene-based,life-oriented and all-round demand,has become an important part of the public's growing need for a better life,and knowledge inclusion has immediately entered the 2.0 era.After the outbreak of COVID-19,the attention and demand of users of all ages for knowledge video content have been stimulated to varying degrees.Against this background,this thesis attempts to systematically and structurally explore the demand situation of knowledge-based short video users.This thesis is divided into five parts.In the introduction part,after introducing the research background and significance of this paper,it defines the core concepts,combs and summarizes the domestic and foreign research on knowledge-based short videos,user demand of short videos and user demand of knowledge-based short videos,and focuses on sense-making theory and knowledge service theory.Then,using the literature research method,in-depth interview method and questionnaire survey method,the user needs are summarized,and some innovations are realized in the theoretical application and research perspective.The first chapter summarizes the current demand types,demand formation scenarios and demand characteristics of users based on literature and theory.Secondly,it analyzes the reasons for the change of user demand,and divides the trend of user demand into four dimensions according to the existing research and data.In chapter two,after in-depth interviews to further understand the users' needs of knowledge-based short videos,four dimensions are revised,and it is considered that the users' needs of knowledge-based short videos are showing the trend characteristics of high scene degree,high essence,high practicality and high interactivity.Then,assumptions are put forward,questionnaire is designed,and pre-investigation is carried out.The third chapter is verified by a formal questionnaire survey,and the recovered data is analyzed in many aspects.Explore the users' current viewing frequency,demand degree,demand satisfaction and other basic information,and at the same time verify the research hypothesis,and draw a conclusion.According to the empirical research results,the fourth chapter puts forward corresponding suggestions for the producers of knowledge-based short videos according to the above demand trends,and holds that short videos should provide corresponding high-quality knowledge services based on the demand trends of users,so as to realize the ecological optimization of short videos.The conclusion part is to sort out and summarize the work done in this research,and reflect on the inadequacies of the research.