| The appearance of short video PGC mode breaks the traditional network video's narrative mode that disperses the artistic symbol value of video on the traditional TV level.PGC(Professionally-generated Content)means based on professional team and professional personnel,using professional equipment,take the professional process to create professional Content.With the rapid progress of Internet related technologies,PGC short video as a new mode of operation has become popular in the field of short video.The increasing loneliness of PGC short video users,what kind of theme and content production mode is more in line with audience psychology,and how to better meet the emotional demands of users,all these are the problems facing PGC short video market at present.In this paper,through the platform of PGC questionnaires,and extract the typical user further in-depth interviews,to understand PGC watching a short video users PGC attitude,emotional needs,etc.,in the process of short video via the user experience of audio-visual experience,emotional appeal both to PGC short video analysis,user spot of PGC short video theme selection,artistic form,user focuses on the three directions do social demand,build user portrait,in theory,further optimize the design strategy of PGC short video: Precise direction,branding team,differentiated programs,diversified expression techniques,sophisticated audio-visual presentation and stylized post-editing are all the entry points of PGC short video design.At the same time,PGC short video users intentionally forward and share PGC short video content related to PGC short video,prompting other users to participate in watching,interacting,exploring and even building social relations,which marks that PGC short video will enter a new social era.This paper also makes a specific analysis based on the excellent case "little love letter LOVETE",and finally optimizes the practice of the "one-color god skills" team through theoretical guidance. |
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