A Study On Users' Demands For Weibo "We Media" Short Videos-Taking @Liziqi As An Example

Plum qi's microblog is very characteristic,which can adapt to the taste of the audience to a large extent.What is more surprising is that its high-quality content is very attractive,which has gained a large number of audiences and is of great significance to the promotion of the whole Chinese culture.The main object of this paper is the microblog users of plum qi,whose psychology,experience and satisfaction are mainly investigated.Through the analysis of these two levels,the aim is to provide effective strategies and Suggestions for future communication.In this paper,the basic overview of users is restored from different dimensions,and the two most representative subdivisions are selected from the same dimension to conduct a horizontal and vertical comparison of satisfaction.The reasons and problems behind are analyzed in the form of data,and Suggestions are put forward.From the five aspects of emotional demand,experience demand,gathering demand,learning demand and purchasing demand,this paper analyzes how plum qi weibo video meets the specific needs of users and the propagation effect of the video.After meeting the demand,users of plum qi's micro-blog video conduct secondary dissemination and establish a special micro-blog account to operate.This behavior of fan groups is also the content of this paper.At last,the paper summarizes and puts forward some useful communication strategies in the video.Users of weibo plum qi are mainly young women living in the provincial capital,and they have the highest demand for video experience and emotional satisfaction,which is also related to the pursuit of highquality video,not impetuous style,which attracts a number of loyal fans.