Research On The Application Of AR/VR Technology In Interactive Book Publishing

With the development of science and technology,AR,VR,5G,cloud computing and other emerging technologies have brought new ways of information transmission,which has a certain impact on the traditional publishing industry.How to make reasonable use of these technologies to create new book products is a hot topic that publishers need to pay attention to under the tide of digital publishing and new media.The application of AR/VR technology in the publishing field brings new opportunities to the publishing industry.AR/VR technology products have rich interaction and immersion,can bring users a good interactive experience;However,interactive books attract readers with interactive behavior and logic,and its core expression logic and AR/VR technology have similar advantages.Therefore,AR/VR technology has certain suitability with interactive books,but there are also some problems.This paper takes the application of AR/VR technology in interactive books as the research object,explores the suitability of AR/VR technology and interactive books on the basis of their respective characteristics,analyzes the impact of AR/VR technology application on the content and form of interactive books,and discusses the problems existing in current AR/VR interactive book products.Finally,some suggestions on the development path of deep integration of AR/VR technology and interactive book publishing are put forward.This paper is divided into the following parts.The introduction part introduces the research background and significance,and summarizes the research situation of the correlation between AV/VR technology and interactive books at home and abroad.The first chapter introduces the development of AR/VR interactive books,defines the concept of AV/VR interactive books,sorts out the development process of AR/VR interactive books from preliminary attempt,simple interaction to deep interaction,and discusses the market prospect of AR/VR interactive books from two perspectives of AR/VR technology industrialization and interactive book demand.Chapter two discusses the adaptation of AR/VR technology and interactive books,starting from the respective characteristics and similarities of AR/VR technology and interactive books,and combining with the development of relevant technologies at the present stage,discusses the adaptation of AR/VR technology in interactive book products.Chapter three discusses the upgrading of reading experience brought by the application of AR/VR technology in interactive book products,mainly including content upgrading,form upgrading and interactive experience upgrading.Chapter four discusses the problems existing in the application of AR/VR technology in interactive book products from the aspects of development cycle,economic cost,interaction degree,homogenization phenomenon,product experience and so on.Chapter five discusses the optimization path of the deep integration of AR/VR technology and interactive book publishing,and puts forward the optimization path suggestions from the three perspectives of product content,form and industry management.