Research On The Impact Of Social Media Fatigue

This study focuses on the causes of social media burnout and the impact of social media burnout on users' media use behaviors.Used in combination with satisfy and gove drama theory,through in-depth interviews and questionnaire survey method of combining the,puts forward the influence factors of social media is tired and tired medium of users using the model of behavior change,and through the way of combination of theory and empirical research,validation platform technology,users' personal,virtual social environment influence on social media is tired,Observe what happens to users' catalytic habits when social media burnout occurs.Through analysis and verification,it is found that information overload,social overload,privacy disclosure,user perception factors and virtual social environment factors are the main causes of users' social media burnout,and it is found that social media burnout has a direct impact on users' media use behavior.The specific manifestations are diving behavior,ignoring and shielding behavior,transferring and withdrawing behavior,and endurance behavior.Finally,the collected data will be summarized and sorted out,and the results of the survey will be analyzed to explore the specific causes and impacts of social media burnout,so as to help platforms and users fully understand the phenomenon of social media burnout,and provide relevant suggestions to social media platforms and users,so as to establish a good interaction mechanism between platforms and users.