Study On Social Media Fatigue Behavior From The Perspective Of Negative Liberalism

Social media,as an important channel for people to transmit information,maintain relationships,and express opinions,contains rich and multi-form information,but the phenomenon and problems of information redundancy,privacy leakage,and social overload have also caused many problems for users.Because of this,the user's "Social Media Fatigue" mood began to appear and gradually spread,mainly manifested in negative use behaviors such as diving,blocking,and exit,and affecting their continued willingness to use.Of course,this "negative use"meets the user's demand for "negative freedom" of the media,and it has evolved into a right to"cut off" and "free from interruptions." Based on the perspective of negative liberalism,this paper finds and integrates new explanatory variables through interviews for quantitative research.The author constructs a theoretical model of the mechanism of social media burnout from the three dimensions of individual,platform,and society,and conceptualizes its influencing factors as the imbalance of dynamic configuration of humans and social media under the "triple self".At the same time,it is divided into three dimensions:uncontrolled manipulation in the private domain,unbalanced interaction in the public domain,and imbalances in the expansion of the group domain.The resulting variables are divided into two dimensions:attenuation intention and escape behavior.Measurements to explore whether social media burnout affects offline social relationships.Studies have shown that the imbalanced configuration of the three selves of personal self,public self,and group self has a positive impact on users' social media burnout emotions,which are positively correlated with negative use behaviors,and social media burnout promotes offline friendship to a certain extent quality.