Research On The Image Dissemination Of Erenhot City

This research focuses on the present situation of Erenhot city image,analyzes the present situation of Erenhot city image resources and communication,and puts forward the corresponding communication strategies.The introduction introduces the background,significance,research methods and related concepts of Erenhot city image communication,and summarizes the research status of city image communication at home and abroad.The first part combs the resources and contents of Erenhot City Image Communication,and discusses its significance to Erenhot city image communication.The second part analyzes the present situation of the media construction of Erenhot's city image,describes the Erenhot's political image,economic image,cultural image,natural image and port image By using the method of interview and questionnaire respectively,this paper makes a scientific reflection on the existing communication effect of Erenhot city image.The third part,based on the investigation of the present situation of the city image communication in Erenhot,points out the existing problems:unclear orientation,limited transmission of some elements and single channel of transmission;In order to provide reference for Erenhot City Image Communication,the author puts forward some improving strategies from two aspects of making full use of communication resources and enriching media.