The Strategy Of Integrating And Disseminating Urban Image In The Risk Society

With the advent of the risk society,the probability of occurrence of public crisis is also growing,the risk society is actually a highly "media" of the community,for the public crisis of the public opinion crisis is also increasing.As the media risk increases,the image of the city at home and abroad has also been a new round of crisis and challenge,how to effectively spread the image of the city in the risk of society,which on the past a single mode of communication questioned.Based on the theory of communication theory and the combination of theoretical analysis and empirical analysis,this paper puts forward the integration and dissemination of urban image under the risk society.Specifically,the first analysis of the risk of social image of the city in the dissemination of elements,communication steps and media discourse and summarizes the development process and the practical exploration of the image transmission of the city in Dongguan at this stage.This paper also discusses the integrated communication strategy of Dongguan image,and points out that it is imperative to use the media to integrate the image of the city.The innovation of this paper has two main points.First,the topic of this paper has a considerable frontier and comprehensive.In order to carry on the deep and rigorous exploration and analysis to the integrated communication strategy of the city image under the risk society,this paper will use the diversified research theory resources to carry on the related proposition demonstration.Second,this paper will be the Dongguan Municipal Party Committee Propaganda Department "sing new Dongguan" activities as a case and then analyse its city image communication strategy of the various elements as well as put forward the program.