Research On New Media Award-winning Works Of NPC Journalism Award

The emergence of new media has changed the ecological environment of the whole media industry.Transmission more diversified,more diversified information presentation,the higher the degree of mutual etc.These new features to attract the audience's eyes from the traditional media to new media,new audio-visual experience allows the audience to establish the new recognition of news presentation and assignment of new technologies such as artificial intelligence can promote the diversification of the news,warmly welcomed by a large audience.In order to apply this new way of communication and technical means to the news publicity of NPC and achieve the ideal publicity effect,the NPC Journalism Award,as the highest award in the field of news of NPC,added the new media award to the selection award.So far,141 new media award-winning works have been selected,and the dissemination effect of these award-winning works is very significant,which has certain reference significance for other media to do a good job in the NPC news publicity.This article from the 26th to the 30th session of the China's National People's Congress of journalism awards winning entries of new media,using content analysis and text analysis,case analysis,form the content of the winning entries,such as transmission channel for quantitative interpretation,summarize the common characteristics of new media winning entries and get to the National People's Congress news propaganda work practice.The main content of this article is divided into the following four parts.The first part is about the content characteristics of the award-winning works of new media,starting from the three dimensions of topic selection,narrative and discourse expression.In terms of the characteristics of the selected topics,the winning works of new media focus on the performance of deputies,show the work of the NPC,and focus on hot topics related to people's livelihood.In terms of narrative characteristics,the award-winning works of new media focus on multi-subject narration,highlight the Angle of external publicity and make good use of network language.In terms of discourse expression,the title mostly adopts the second person,the discourse style is diversified,and the discourse rhetoric is personified.The second part is about the form characteristics of the award-winning works of new media,which uses animation,creative elements and cultural symbols in the form of expression.Technically,VR,H5 and ARTIFICIAL intelligence technologies are used to enhance audience experience;In terms of interaction,gamification,simulative scenes and multi-dimensional images are used to strengthen interaction with the audience.The third part is about the characteristics of the communication channels of the award-winning works of new media.Both central and local media choose to communicate through the matrix of new media platforms such as media websites,social media platforms and mobile clients,showing a trend of mutual drive.The fourth part is the thinking and inspiration of the practice of the NPC's news publicity work.Through the research on the new media award-winning works of the NPC Journalism Award,this paper draws the following enlightenment.In the new media environment,the media should pay attention to the combination of form and thinking,the coordination of content and technological innovation,the in-depth excavation of content and the interaction between the works and the audience in the process of using new technical means to publicize and report the news of the NPC.It is hoped that these Revelations can provide references for the content production in the new media news reports of the NPC.