Research On The Characteristics Of The Winning Works Of China Journalism Award For Integration And Innovation

With the depth of the media convergence,the innovation of the media fusion works more attention,the problem in this context,Chinese journalism awards began in 2018 to set up the media fusion awards,including the integration innovation award,the award aims to identify,report forms and channels in the contents of innovation or a breakthrough in harmony news media work,three years a total of 37 pieces stand out win the award,the award-winning works to the media fusion has guidance and reference meaning to innovation.From the three dimensions of topic selection,narrative and communication,this paper studies the winning works of China Journalism Award Convergence Innovation Award in recent three years to explore the characteristics of the winning works,in order to provide inspiration for the innovation and excellence of China's media convergence works.The results show that the winning works of the fusion innovation award are mainly important topics,and the derivation function of the topics is significant.In the use of narrative perspective is more flexible,the application of narrative language can fully consider the audience factor;The narrative logic is mainly nonlinear logic,and the communication forms are mainly video and H5.In the selection of communication channels,it can effectively integrate all kinds of channels to achieve the breakthrough and connection of scenes.Based on the above findings,some enlightenment is provided for the innovation and excellence of media convergence works.First,we should grasp the two main points of mainstreaming and differentiation in content.Second,the audience should be considered in the specific presentation,and the reasonable application of technology to improve the visual effect of works;The third is to do a good job in the planning of reports,grasp the rhythm of reports,and effectively integrate communication channels to achieve the promotion of communication effect.