| In recent years,with the prosperity of online ordering industry,the group of online delivery staff has gradually expanded,and their role on the social stage have become increasingly prominent.Urban newspapers have a wide range of influence and dissemination-force in the society with their reporting characteristics of rooting in life and being close to the reader.As an important part of society,the online delivery staff naturally attracts urban newspapers’ attention.Therefore,it is of certain significance to study how the mass media presents the image of online delivery staff from the perspective of urban newspapers.Based on Wise Search database,this study screens out the top five urban newspapers whose reports about the image of online delivery staff are most,and then explores the image of online delivery staff combined with agenda-setting theory.This paper mainly studies the basic situation of the study sample,the presentation of the image of online delivery staff in urban newspapers,the correlation between different images of online delivery staff and the change of image,so as to obtain the image of online delivery staff and the news characteristics of online delivery staff behind the image presentation.First of all,in the aspect of image characteristics of online delivery staff,the overall appearance shows stereotyped image and lacks personal characteristics.In terms of image type,the distribution of image is balanced,and the positive image is prominent.The specific image is multiple and concentrated,and partial image presentation is divorced from reality.The image changes show solidification in change.Secondly,in terms of the characteristics of online delivery staff news in urban newspapers,the orientation dimension is based on urban newspapers’ positioning,and the image presentation contains media care.The dimension of topic is single,and the attention to this group is slightly insufficient.In content dimension,the content lacks depth and descriptive content is in the majority.In the dimension of discourse,it is manifested as affability and simplicity,full of strong human kindness.Based on above research,the researcher thinks that five urban newspapers should enrich form of image presentation and respect differences of individual images in the future.Secondly,news perspective should be expanded to avoid image misunderstanding.Thirdly,five urban newspapers should broaden orientation of issues and pay more attention to this group.Finally,it is necessary to enhance depth of reports and further explore the group image,so as to present a more three-dimensional and full group image of online delivery staff. |
