Research On The Problems And Countermeasures Of Transformation From Urban Newspapers

In recent years,with the rapid development of the global internet information technology and continuous deepening of China's economic system reform,the field of traditional newspaper media is facing strong hit of new media,taking computer terminals and mobile phone terminals as the main representatives.The development of newspaper companies is facing unprecedented difficulties,for instance,the rapid decline of published of printed newspapers and journals,the constant letting down of advertisement share.Lots of newspaper companies are on the verge of close-down.In fact,this phenomenon is not an individual case and it exists in various regions.So far,the inherent requirements of the transformation from the traditional newspaper to all-media have become more and more obvious and the transformation has become inevitable to transform,break through,reforge and develop in the new era and new stage.Among the massive media,the urban newspapers have had rich developing experience after early market operation and years of twists and turns.Meanwhile,the urban newspapers have more policy resources and advantages than traditional media and the urban newspapers are the vanguards and main forces of the transformation from the traditional newspaper to all-media.Generally speaking,it is obvious to see that the urban newspapers have stronger basis to transform.This paper starts with confirming the topic and mainline and dividing the divisions in the framework of "proposing problems,analyzing,researching and countermeasures" to selectively research the relevant factors such as conception,framework,process and practice on the basis of all-media theories and urban newspapers' characteristics.The writer hopes.to supply some useful discussion and reference about the transformation from the traditional newspaper to all-media.