Research On The Phenomenon Of News Homogeneity In Urban Newspapers

Homogenization was originally refer to the same broad categories of goods of different brands in terms of performance, appearance and even marketing to imitate each other, as well as the gradual convergence phenomenon. This is a business concept, but the paper properties of the media industry itself, the newspaper also has a homogenization problem. Especially in the higher degree of market metropolitan newspapers in the homogenization of the phenomenon of particular concern.With the newspaper industry competition intensifies, the advent of information society, facing more personalized choice of newspapers, has become increasingly "1000 paper side",a draw. From the regional perspective, the phenomenon of homogenization of the entire newspaper market is very serious, not only to the homogenization of party newspaper, " long", and Metropolitan homogenization " surpass". Shandong's newspaper market is no exception, newspaper " twins", "multiple birth" phenomenon is very prominent, giving the reader the feeling of "similar", especially in the city closed a relatively well-developed capital city newspaper. Metro homogenization phenomenon of narrowing the differences between the newspapers and weaken the market competitiveness of the newspapers,The newspaper lost its personalization features, so and city competition, how to avoid homogenization of the newspaper to become press the development of problems to be solved. This article refers to the homogenization of the news is limited to the definition of newspaper press, that does not include special supplements, advertising, distribution, printing and other factors and links. Carried out by this comparison and analysis, is limited to information (including community news, political and economic news, reviews, sports news in a small way involved) and have written, column layout design and settings, etc..This choice of comparison object《Qilu Evening News》,《Daily Life》,《Shandong Business Daily》,《Jinan Times》, is the more mainstream market, Jinan, Metropolitan, a relatively high degree of market-oriented, issued on volume more than 100,000 copies, founded time, the reader object, operational purpose, running means basically the same, with a strong comparable.This paper analyzes the problem along to ask questionsâ†'solve the problem of traditional ideas, the text is divided into five main parts:first part of the problem; The second part of the definition of news homogenization performance; third part is divided into homogeneous News causes; Partâ…£is divided into news homogeneous hazards; fifth part of the homogenization of the break for news of the Road.