Research On The Social Communication Behavior And Influence Of Users In The Network "tree Hole" Application

People have conventionally understood "tree hole" as the object of confidences.The biggest characteristic of "tree hole" is the security of keeping secrets.The change of media environment also promotes the development of "tree hole".On the one hand,with the increase of the scale of participants,communication behavior is no longer limited to users' unilateral content pouring,showing a richer and diversified social communication behavior types.On the other hand,the relocation of the communication environment to the Internet has brought users a broader space,and endless network "tree hole" applications have been exploring more functions.In this study,the application of network "tree hole" is taken as the research object,and the research methods of user interview and network ethnography are used.From January2020 to October 2020,researchers track and pay attention to 200 active network "tree hole" application users,and observe the frequency and content of their information release.At the same time,we conducted in-depth interviews with 20 users in the way of wechat voice.Through the research,it is found that the current network "tree hole" application presents the following characteristics: the communication environment of coexistence of openness and anonymity,the wide and equal communication subject,the daily and perceptual communication content,and the communication effect of instantaneous and weak connection.In the network "tree hole" applications,users' main use behaviors include self presentation,peeping behavior and social interaction.With the decrease of anonymity and the enhancement of social interaction,users' behavior and psychological motivation become more complex.The behavior exposed in the process of use can be seen from two aspects of application and user behavior.From the application level of network "tree hole",it includes: Alienation of function positioning,fading of tree hole original color,loose social environment,serious stigma,weak audit and supervision,and frequent fraud.From the perspective of user's social communication behavior,it includes: pursuing social flow,false self presentation,extreme speech impulse,insidious violation of law and morality,addiction to Internet communication,and superficial relationship.