A Study Of Self Presentation Of Social Media Influencer In Tiktok ——Cased In “Mrs Peach In The Middle Of Sichuan”

Half of the country's short video is dominated by its technical and tiktok content in the mobile social media era.Delicacy tiktok,a delicacy and video player,is now become an independent school leader in the new era and a successful example of self construction.It is under the umbrella of the ideal rural living environment built by Li Ziqi,who is a country gourmet making net and has more international communication power.It is worth pondering how this rural housewife without education and background can stand out in the "ideal life" already constructed by Li Ziqi,and what self presentation strategy she has adopted to stand out in the muddy self-Media communication form of food.Based on the theory of symbolic interaction,the study uses the methods of literature research,case analysis and content analysis.With the 865 short videos of "Peach in the middle of Sichuan" in March 1,2022,"APP tiktok" from August 3,2018 to March 1,2022,the self presentation strategy of Mrs Peach is analyzed deeply.First,with the help of the new Bang data analysis platform,the author grabbed all the works data uploaded by tiktok in the shaking platform,and analyzed the self presentation strategies from the language expression and non-verbal expression of peach.Then,starting from the successful experience of Mrs Peach's self presentation strategy,this paper summarizes the new characteristics of short video online Red self presentation.Finally,by summarizing the reasons for the tiktok account's popularity,the paper offers suggestions for other short video creators and platform to learn from and learn from,and to highlight the practical application value of this research.