Research On The Profit Model Of Software And Information Technology Service Enterprises Under The Background Of New Economy

With the continuous development of the new economy,the pace of update and iteration of information technology is also accelerated.New economic models and new economic formats emerge at the historic moment.The continuous and in-depth integration of information technology and real economy is leading to systematic and revolutionary technological and model changes in relevant industries,thus accelerating the process of industrial modernization.Big data,artificial intelligence,5G,industrial Internet and other information technologies have been comprehensively upgraded.They are widely used in all walks of life,permeating and changing every aspect of people's daily life.Driven by the innovation and upgrading of information technology,software and information technology service industry came into being.In the era of new economy,software and information technology service industry has obvious characteristics of new economy,that is,it highly depends on the innovation and use of information technology and high and new technology,and pays attention to R&D investment and cultivation of human capital.Enterprises in this industry have experienced huge investment and continuous losses in the early stage,even some enterprises still cannot achieve profits in the mature stage,which means in the enterprise business development and improve the core competitiveness at the same time,enterprises need to choose suitable profit model,pay attention to the operation of the profit model in the production and business operation as a result,adjust the business plan in time.Good profit model can help enterprises develop better,at the fierce competition in the new economic era,the profit pattern of how to choose suitable for their own development goals,is a software and services company focused on information technology,as a result,software and information technology services for enterprises to adopt is particularly important to study the profit model.This paper starts with software and information technology service industry,firstly summarizes and analyzes the development status of the industry,and summarizes the characteristics of software and information technology service enterprises under the background of new economy.On this basis,it summarizes three profit models commonly used by software and information technology service enterprises.Then,the framework of profit model analysis of software and information technology service enterprises is constructed.From the profit point,profit object,profit source,profit lever and profit barrier,the paper analyzes the profit model of software and information technology service enterprises.At the same time,the evaluation indexes of human capital,structural capital and relational capital summarized by Professor Huang Shizhong(2020)are organically combined with indexes of profitability,debt paying ability,operation ability and development ability in financial evaluation,form new economic background of software and information technology service enterprise profit model of evaluation index system.Finally,taking i FLYTEK as an example to analyze it's profit model.It summarizes the profit model of i FLYTEK,which mainly sells software products and intelligent hardware products while providing information technology services.The five factors method is adopted to analyze the profit model of the case enterprise,and it is found that the profit of basic products and services is stable and rising,the transformation of core technology can realize the increase of revenue and profit.After evaluating the profit model of i FLYTEK from the financial and non-financial perspectives,it is found that i FLYTEK has unsatisfactory results in the evaluation of its operating capacity and debt paying ability,so it needs to improve the efficiency of fund management and the guarantee of debt repayment.i FLYTEK has good evaluation results from non-financial perspective.In order to maintain the competitiveness of core technologies,it increases investment in human capital.In order to improve work efficiency,organizational vitality and ensure work safety,establish and improve structural capital construction;in order to facilitate the development of production and operation and establish a good corporate image and brand effect to the outside world,i FLYTEK maintains good interaction with stakeholders and the public.Overall,i FLYTEK current profit model is suitable for its strategic development,but at the same time as revenue growth,there are core profitability performance general.In the process of strategic advancement,there is the problem of slow progress of technology research and development,i FLYTEK not only need to pay attention to technological innovation but also always pay attention to the reality of technology landing,i FLYTEK should also make full use of the advantages of artificial intelligence to improve the layout of the ecosystem then advance the balanced development.Through the research of this paper,it is expected to provide ideas for software and information technology service enterprises to choose profit model.